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Color psychology

Color psychology is the study of colors in relation to human behavior. It aims to determine how color affects our day to day decisions such as the items we buy. Does the color of a dress compel us into purchase? Do the colors of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. But the why part is a bit more complicated. Color meanings can have an impact on why we prefer certain colors over others. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors.

Color evokes feeling. It incites emotion. And it’s not any different when it comes to selecting colors for your business.

Choosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. By using colors strategically for your marketing efforts, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. This is why understanding color psychology can be so useful for your marketing efforts. Because it can help you portray your brand the way you want to.

While choosing the right colors can enhance your brand perception, poor color selection can do damage to your brand image. For instance, if you choose the wrong colors for your content or logo, it can turn out to be less readable, and hard for your audience to understand. Or you can risk being ignored all together.

Color can be used by marketers to influence how people think and behave toward a brand, and how they interpret any information. The choice of colors can help people decide what is important. And that’s why content marketers need to understand what different colors mean.

Why Is Color Psychology Important in Marketing? How Color Meanings Affect Your Brand – read here.

Color meanings


Black can have a different symbolic meaning for everyone and every individual can have a different reaction to the color. In Feng Shui black has a way of harmonizing your home, office, and other environments. It can be associated with the water elements and evokes power, mystery, and calm. It even can have a grounding effect when it is used sparingly.

The color black has some powerful effects and can be associated with a sophisticated lifestyle, just think of a person wearing a little black dress or a formal dinner suit. Black is also associated with depression because it can close in on use and take the positive aspects out of life, pushing us towards disappointment and the black or negative aspects of out life.

The positive traits of black include protection and comfort, as well as, strong, contained, formal, sophisticated, seductive, mysterious, endings and beginnings. With negative traits being aloof, depressing, pessimistic, secretive, and withholding.


If black is your favorite color it could mean the following:

  • You may be looking for protection from any negativity that surrounds you.
  • You may wish to create an aura of mystery and intrigue, as in a sexy black dress.
  • You may be going through a stage of self-denial, not allowing pleasure and joy into your life.
  • You hold things inside and are not good at sharing yourself with others, possibly out of fear.
  • You are methodical in your work, making sure everything is completed as required.

If you tend to dislike the color black, then it can mean the following:

  • You are a light-hearted and easy-going person, not so serious, conservative, and formal.
  • You may feel that it is a depressing color, especially if you have a happy, extroverted, and optimistic outlook on life.
  • You are not into power and control, you have a gentle disposition and black is too intimidating for you.
  • You are practical and down-to-earth and don’t wish to be overly sophisticated.
  • You may have a fear of the dark from your childhood that you can’t let go of.

When you look at some of the biggest words associated with black you get mystery, power, elegance, evil, and mourning. Let’s break those down a little.

Black is mystery

The first association black has is with mystery, the unknown and the hidden. Black is a color linked to secret knowledge and even has a lot of association with magic or esoteric ideas. On a more practical scale, black is the color that hides. It can be used to hide feelings, to separate oneself from the world, even to hide weight, as it is a slimming color.

Black is power

Black is linked to power. It’s an intimidating color that shows that the person wearing is setting themselves apart from others and it’s a color that indicates strength and discipline. Black doesn’t usually express many emotions, rather, it conceals them, giving the person in black an air of superiority.

Black is elegance

Black is a color that is quite elegant and simple at the same time. A black outfit be elegant compared to a colorful one. It’s a color used for special occasions or when a person is trying to look a little more appealing to the eye.

Black is evil

Black is certainly a color linked with evil. It is often used to show that someone is the villain in shows and films, and it is the stereotypical color that people who are lonely or antisocial wear.

Also related to mourning

In the Western culture, black is the color related to death and mourning. Black is seen as a grim color that reflects the severity of loss and the pain people are feeling. It’s a very serious color that can help express grief.


Blue is the most universally favored color out of them all and we can see why. Blue is unique and versatile, plus each shade of blue can mean a different thing. Blue is known to be linked with creativity, sky blue is linked to calming and helping a person relax, and dark blue is associated with intelligence and lack of emotion.

When you look at a few words that is associated with blue, you come up with words like trust, dependability, serenity, intelligence, confidence, aloofness, and unappetizing. Let’s break these words down a little more and investigate them.

Trust and Dependability

This two can go hand in hand. When you look at branding and marketing campaigns, companies lean towards using blue because of the psychology traits it has. The colors give the customer a feel of loyalty, which leads them to trust and depend on these companies. Looking at some popular companies, think of Ford, Dell, JetBlue, and Facebook, they all use blue in some degree to represent themselves.



Blue is a color that suggests peace. The color of the calm sea and clear sky are both blue which helps promote inner serenity, calm, and clarity. Blue can also slow your heart rate and breathing, making it the perfect color to choose when mediating and relaxing.


Intelligence has always been linked to the color blue. It has been proven that different shades of blue can improve concentration, stimulate thinking, and provide mental clarity. It also improves productive, making it a great color to surround yourself with when studying and working. Blue has a weird way of both relaxing a person and stimulating them at the same time as well.



Blue is linked with confidence and unlike the color red, which shows aggressive dominance, blue shows a calm authority instead. It can inspire trust and is non-threatening when a person is wearing. The color also helps show persistence.


Blue tends to be known as a not very emotional color. It can be described as aloof or snobbish and just like being associated with intelligence, it can be associated with being cold and rational to a point of showing little emotion.



When you look at food there tends to be little to no blue in them and that is because blue can be linked to an unappetizing feel. The color is known to suppress appetite and some diets suggest eating food on a blue plate since it will cause a person to eat less.

The positive aspects of the color blue is the calming and safeness it brings. It is a great color to surround yourself with since it helps lower hearts, improves mental clarity, and helps inspire creativity. If you need a boost, blue can help instill confidence and trust, making it a color popular among brands.


The negative aspects of blue is the fact that it causes food to be unappetizing and it is linked with snobbish behavior and it can suggest aloofness and lack of emotion.


When thinking of color, you may think of a broad spectrum of light with different wavelengths. You may believe that the light’s sole responsibility is to make our world much brighter. While this is partially the case, colors have a much more impact on our lives than we have led ourselves to believe. Why we like certain colors or dislike others is all based on our internalized reactions to the color.

Take yellow for instance; yellow is associated with happiness and sunshine, and thus anyone who enjoys viewing the color yellow may have a joyful personality. A common color that brown is often paired with in nature is green. Together, these two colors are capable of creating nature we all love. While green may represent a balance, brown may present stability and assurance in our lives. The color of soil and beautiful pastures, brown has just equal importance in our lives as other colors.

Color Brown – Hex and RGB Code

Connotations of the Color Brown

Brown is often generalized to nature and viewed as a solid. It is the color of the earth and soil. Different shades of brown may invoke different emotions or feelings in a person: a warmer brown may cause a person to feel warmth, protection, security, dependability, or resilience. However, a duller shades may invoke negative emotions such as isolation, sadness, and loneliness. When in a large stretch, brown can often seem like an endless desert and cause chronic negative emotions.

Meaning of a Preference for the Color Brown

If brown is one of your favorite colors, you are most likely to be a very down-to-earth person. Individuals who enjoy the color brown are often kind, practical, nature-loving, friendly, approachable, responsible, cautious, and thoughtful. A brown-lover is most often reserved and not looking to attract attention to oneself. This individual values the basic necessities in life rather than luxury and extravagant belongings. Being that brown has a strong connection to nature, being outside may be a very satisfying experience.

Shades of Brown and Their Personality Traits

Brown has numerous shades, and your personal preference for any of these shades may tell a lot about your personality. The two major types of brown(light brown and dark brown) encompass vast colors such as mocha, caramel, cinnamon, tawny, and others. Here is a short list of personality traits associated with a shade in either of these regions:

Light Brown: honesty and stability
Dark Brown: mature, predictable, and dull

The Color Brown in the Field of Marketing

Brown has a tremendous part to play in the field of marketing and branding. Not only can it influence the customers’ perception of a brand, but it can also invoke certain feelings and emotions in customers. We usually associate Brown with the traits of dependability, reliability, and resilience. These qualities are desired in forming a consumer-seller relationship with a business and thus, numerous brands have opted to use this color in their logos. Companies that include the color brown in their logos include UPS, M&Ms, J&P Morgan, and Hershey’s.

Brown Can be Created by a Mix of Other Colors

Brown is one of the most common end results of mixing colors on a palette; we can mix both the primary and secondary colors on the wheel to create a brown. The colors combined to create brown have a significant impact on the meaning of the color for the individual. For instance, colors with positive connotations such as yellow or green may invoke positive personality traits when mixed with other similarly connotated colors.

A Dominant Color in the World

Let’s face it: brown is everywhere on this earth. We can see it on land, the soil, and even amid our own homes. Consequently, brown is one of the most dominant colors in our lives. Regardless of this, numerous individuals dislike the color brown; they may believe that the color is too drab or dull. However, that is the sheer beauty of brown; it does not like to stay in the spotlight, but give other colors the opportunity to shine.

When paired with the color green in nature, it may provide a certain sense of stability and awareness in our lives. Brown represents maturity and usually is very straightforward, as there is no need to dance around anything.

Pay attention to how brown appears in the world around you. Every instance of the color has a meaning whether it be for attracting customers to create a natural feel. Even certain phrases involving the color brown such as “brownie points” have important connotations in our lives. Next time you are looking to renovate or decorate a certain area of your home, such as a patio, consider painting the walls brown. Not only will this give off an earthy vibe, but will ensure that you feel right at home in the midst of wild nature!


How frequently do we consider how certain shading has affected our state of mind in the morning or at night?

Why do we pick certain going-out outfit by its shading or pick a particular shading bunk set out of 5-10 separate sets?

The most common answer you would get is I just like it. But is that the real answer? Is that the reason? I don t think so. I think each color relates to different shades of our Life.

Gold color psychology

The significance of colors can fluctuate relying upon society and circumstances. Every shade has numerous viewpoints to it yet you can undoubtedly take in the dialect of shading by understanding a couple of straightforward ideas which I will show you here for gold color.

As a more exceptional adaptation of Yellow, GOLD signifies happiness versus bliss, shrewdness versus learning and worth versus esteem.

The color shade gold is the shade of achievement, accomplishment and triumph. Connected with wealth and success, extravagance and quality, esteem and advancement, worth and polish, the brain research of the shading gold infers opulence, material riches and indulgence.

When we say somebody or something is in the same class as gold, we mean it is the most perfect it could be. 
We give gold stars to everybody from school youngsters to military Generals to respect and laud, and we call a most supported individual a brilliant haired tyke. To express the validity or legitimacy of something or somebody, we utilize the term strong gold.

Gold color meaning

Furthermore when a circumstance all of a sudden favors us with favorable luck, we call this the goose that laid the brilliant egg. In the importance of hues, gold is liberal and giving, humane and adoring, the advocate or 
supporter, offering its insight, learning and riches with others.

Gold is the shading of the victor – ahead of all comers decorations are constantly in gold, silver is second place. Sure, enthusiastic and eye-getting, gold attracts thoughtfulness regarding itself.
This shading is connected to manly vitality and the force of the sun, contrasted with silver which is connected with female vitality and the affectability of the moon. Hopeful and positive, gold adds extravagance and warmth to everything with which it is related it lights up and upgrades different things around it.

what does gold mean

Being encompassed by an excess of gold can lead you to end up pretentious, self-important and crafty in your mission for more prominent power and impact. 

 In the event that living under the negative of the shading gold, you may not trust effortlessly, have an apprehension of achievement and riches, or even show trepidation of disappointment. You may be egotistical and requesting, lacking benevolence and liberality, even to the amazing of being stingy.

On final note I would say, given the way that individuals react more to non-verbal signs than verbal prompts, its terrifically vital that you pick the relating hues for the passionate trigger you need to trek.

psychology of gold


When you are getting apparel as well as house goods, you choose shades that will catch the attention of people. This means that color can be part of the life and also impact on the way in which we all sense and also react. The meaning of color may differ based on lifestyle as well as situation.

Colorings influence the design habits and the reaction to shades is called as color psychology. Reactions involving each person to be able to show various shades can be frequent and also these types of tendencies change from region to region.

Gray:Grey color psychology

Let’s dig deeper into the color gray:

  • Grey is the color of conformism- not having any personality of its own, It’s going to appear both darkish or maybe mild depending on the color its mixed with. Humans too show this quality as they adapt to the situation they are in.
  • Gray is usually an unresponsive color. It truly is unattached, neutral, impartial and also indecisive. Coming from a color mindsets perspective, gray is the color regarding settlement – being neither dark nor white-colored, it does not take changeover between those two colors.
  • As gray reaches dark, it becomes extraordinary and also mysterious. Like in the novels of Agatha Christie where detective Hercule Poirot refers to some of his brain cells as “little gray” which helped him solve some mysteries. On the other hand, the deeper gray reaches to silver the precious metal and white-color; the greater it becomes highlighting and dynamic.
  • Being both still and emotionless, gray is strong and steady, making a feeling of cool and self- restraint, and alleviates you from a riotous world. It doesn’t invigorate, empower, revive or energize. From color psychology point of view, gray looks moderate, exhausting, dull and discouraging. But at the same time it looks exquisite and formal, yet never captivating.
  • Gray is the color which is connected with maturation and obligation, and also linked to the gray curly hair which humans get with old age. Moreover, because of its neutral appearance, it is the reason fashioners frequently utilize it as foundation shading.
  • Based on color psychology Gray can also be monotonous, conventional and also depleting to the physical human body. If you like gray color it shows your Intellect, futurism, modesty, sadness. It shows you are a hard worker but also not a dull one.
  • When it comes to color psychology, the ones who love gray color are the ones who try to protect themselves from the world around them. It shows that those peoples prefer a safe and balanced existence. It shows that those people don’t want to hurt their emotions. They control their emotions to avoid an emotional pain.


Green is a lively color, and it symbolizes renewal and growth. It is the color you see the most in the natural environment. So it is the color of spring, when everything comes to life. And it depicts the period when everything is alive and unrolling its natural processes.

When you see something green you know it is alive, right? It also means balance, calm and harmony. So it is a great color to have around when you are trying to restart yourself after a hard day. It is the reason we feel so great when we are out in the open.

green color psychology

green color meaning

We feel recharged and calm at the same time, filled with positive energy. It is the power of green, which manages to resonate without inner energy, rebalancing us.

In chromatic therapy, green is used to sooth the soul and mind. It helps loosen the body, from a mental and physical point of view. It is an excellent remedy for states of anxiety and nervousness, helping a person to regain his emotional balance and inner calm.

In crystal therapy, gems with a green color, like jade or malachite, are used to even out the energies around the emotional center of a being. In Indian believes green represents the Chakra of the chest, where we find the heart, lungs, and circulatory system. These are the part most affected when we are angry, upset or anxious. So the energies coming from this color are used to restore the normal state of the organism and mind.

green meaning 3 green 4

If you want to make a retreat in your home, where you can relax and refresh yourself, decorate that room or corner with green color. But try doing it with more raw shades of green, similar to the ones you see out in the nature.

Green tones that are slimier tend to bring negative energies. Just like anything else in this world, colors two have their duality. So make sure you surround yourself by the right color if you want to have the best available effect.

A person who likes the green color will always be a lovable and nurturing individual. The positive vibe given by the color will make him protect anything that is alive. He will also have a natural state of balance, with qualities of good observer, listener and counselor in hard times. This person will be a loving parent for his children and have a beautiful home, surrounded by a charming garden and pets.

The calm within will always help him take the best decisions, having a well-developed sense of right and wrong. The color can also give people a more negative and extreme characteristics. On the bad side, green can represent people who are too materialists and in need to own a lot.

green meaning


Orange is a combination of red and yellow. Red is filled with energy and stimulation, and yellow is responsible for the happiness and cheerfulness. It is a more active color because it makes us react by gut feeling, and we feel at that particular moment.

It is the color that gives you shelter in though moments, by not allowing you to sink into grief or disappointment. It brings a high degree of positivism, always rejuvenating us in the most difficult moments. The great and invigorating benefits of the orange color should be used every day, even if it is just a small object, like a mug or a pen, which we use in our daily tasks.

orange color psychology

It is a color that will always help us look on the bright side of things, even though reality is often not too bright. For instance, it can bring us encouragement and motivation in our tough financial periods, giving us the power to keep going until we manage to find solutions and improvements.

The color will also inspire us to be active, increasing the sense of competition and the courage to assume some risks. It will also make us feel stronger from a physical point of view. The people that are inspired by this color will feel the need to be on a constant move. Because it is an extrovert color, it also makes people forget about inhibitions and show-off at least a little.

Orange is a very social color, making people open up and enhance their communication. It is a very inviting color, so it is great if is used as a decorative color for parties, as it gets people talking and inspires a good mood. To make a dinner with family, or with friends, more pleasant, use lighter shades of orange to decorate the table or surroundings. If you didn’t know, pastel orange shades would increase the appetite. So you will end up having a great time eating, drinking and talking. Thus, it isn’t the best choice of color for your kitchen if you are trying to go on a diet.

It is an excellent color if we want to learn new things and look for new ideas. It lifts up our personal limits allowing us to assimilate more and develop. It also gives us a greater self-respect and the impulse to respect others.

The positive traits given by the color are optimistic, enthusiast, sociable, self-confident, flamboyant, adventurous, inhibited and agreeable. Among the negative traits of this color are exhibitionist, superficial, inexpensive, dependent, unsociable, or too proud. It is great for bonding groups and increase your social interactions. It can also encourage a divorce, from the point of view that it helps people move on and leave behind a life that was unsatisfactory. It represents the new beginnings.

If we are to take the shades of orange, each one has a particular meaning. Peach color is excellent for communication, influences good manners and calms down. Golden orange represents vitality and self-control. Amber helps the confidence and self-esteem, but it can also give a degree of arrogance. Burnt orange is the color of aggression, pride, and tension. Dark orange the color of the advantage taker, making a selfish earn out of everything.


Pink is a very contradictory color. Its meaning can depend greatly on the culture and context in which it is presented. It can be linked to feminine and masculine, shallowness and tenderness and many other things. Let’s take a look at the associations that pink has.


In the Western world, pink is primarily a female color. A lot of products geared for women and girls use pink heavily to indicate the gender they are targeting. However, this strong division wasn’t always the case and is not universal. In other cultures, like Japan, pink is associated with masculine traits.


Like red, pink is related to love. However, while red represents passion, pink stands for tenderness. It is a love focused on being intimate with each other, careful and thoughtful. This is a color that represents a gentle type of love. It is associated with nurturing, so it’s not only used for romantic love, but also for familiar love.


Pink is a color that has a calming effect on people. It is not aggressive like red, but rather suggests safety and vulnerability. In small doses, pink calms people, but if it is overused it can lead to irritation and inspire feelings of weakness, especially in men.


Pink can be linked to childhood sweetness and innocence, appearing sometimes as naïve or silly. Pink is a color that suggests vulnerability and youth.


To say that someone is seeing the world through rose-tinted glasses means that they are seeing it with excessive optimism. Pink is a color that represents hope, but sometimes it can be associated with not seeing the negative aspects of reality.

Variations of Pink

Stronger shades like fuchsia have been linked to confidence and energy, but also to shallowness and being “girly” more than feminine. Brighter shades are often used for girls’ toys and so have an association with being childish or immature. Calmer shades suggest tenderness, care, calmness and female strength.

Positive and Negative Aspects of Pink

Pink has many positive associations. It is a calming, non-threatening color. It is linked to innocence, hope and optimism. It also represents positive aspects of traditional femininity like nurture and kindness. Its negative sides are that it can seem weak, vulnerable and silly. It is also linked to shallowness and not seeing reality.

pink color psychology


Purple is a beautiful color to enjoy and created from two wonderful colors themselves, blue and red. Often times purple is associated with luxury, power, wisdom, creativity, and magic. When you look at purple in a psychological manner, it is the color that balances red and blue. Red tends to bring intensity and energy to the color, while blue brings relaxation and stability, together they make the brilliant color of purple which is the perfect balance of the two.

Just like other colors, there are different shades of purple and they can all have different meanings. Light purple has a feminine energy, bright purple is linked with richness and royalty, and dark purple can be associated with sadness and frustration.

Let’s dive into some of the words that are associated with purple and see their deeper meaning:

  • Combines the stability of blue and the energy of red.
  • Associated with royalty. It symbolizes power, nobility, luxury, and ambition
  • Conveys wealth and extravagance.
  • Associated with wisdom, dignity, independence, creativity, mystery, and magic.

Color psychology purple

Favorite Color Purple

Ever felt like you have a particular attraction towards a color? Your clothes are in the color, accessories, and many other objects you choose are predominant for that color. Colors depict states of mind and personalities. Even if we claim to have a favorite color, different ways of feeling during a day can make us pick items of other types of colors, which look more appealing for that moment.

Also, used for interior decorations, colors can have an impact on you during the day. So make sure you do a little research before choosing your decorating color.

But let’s see what is purple like. It is a beautiful color, selected by both women and men. Since it is a chromatic mixture between the fiery red and profound calm blue, purple is considered to be the balance between these two primary colors.

Physically, purple can have calming effects over the mind and nerves, it can be uplifting and can trigger creativity. So, from these points of view, you can have purple in any room of your house. It is the color of imagination and spirituality.

If you are a Christian, you should know that purple is the color of pride, Catholic priests being the ones wearing clothing with this color. In the Chakra colors, purple is the Crown Chakra. It means it governess the mind, the nervous system, and brain.

Favorite color purple

Nature doesn’t have so many purple representatives, flowers bearing this color are scarce, being considered rare and delicate. The color also means passion, vitality, and fulfillment.

Purple also has color shades, each one meaning something different. Thus, light purple goes for feminine energy, romantic or nostalgic feelings. Bright purple was always associated with richness and royal ranks. History depicts the most influential royalties wearing purple robes.

On the other hand, purple has shades that are not that happy. Dark purple is said to represent sadness and frustration. So think again what shade of purple you prefer best? The amount of the color present in your life can also affect your states.

Be careful on how much you surround yourself with this color. Too much purple can make you irritable and arrogant, even impatient with the people around you. Too less of this color takes you to the other side, to experience apathy and negative feelings.

Gems with purple colors are believed to have a beneficial influence in regards to: mind power, increased spirituality, calming down of anxiousness, and refreshing the body for a new learning process.

If you are a student or passing through a difficult period, a crystal therapy with purple gems can help you deal with the situation much easier. If you are an artist, you might find inspiration easier if you have around purple objects. Purple is a noble and beautiful color and can help us in a great deal, if we know how to use it.


The color red is most associated with energy, passion, and action. The color is warm and makes our minds think of our physical needs and our will to survive. It has a strong masculine energy and can often be linked to strength and power. Its color can help excite the emotions and motivate people to act, plus it signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

Red is also used to express love, just think of Valentine’s Day and how often we see that color, but it can also relate to sexuality and lust, rather then just love which is expressed more with pink.

  • Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
  • Enhances human metabolism, increases respiration rate, and raises blood pressure.
  • It attracts attention more than any other color, at times signifying danger.

Red color psychology

The psychology of color has found that we perceive colors differently as each has its own unique message. The color red is one of the basic colors, and it is one that immediately draws our attention. Here are some of the associations that red has.

Energy and Aggression

It is the color associated with energy and aggression. Red has an effect on our physiological state, since it increases heart rate and makes us breathe faster. Red is very noticeable, so an overuse can be irritating or provoke aggression. A red accent on a neutral background can help draw attention to a single element.


It has been found that athletes wearing a red kit in combat sports had a bigger chance of winning than those who wore a blue kit. Red makes the person feel more aggressive and more powerful, boosting testosterone, but it also changes the perception others have.


Red is also the color linked to sexuality and desire. People wearing red are consistently rated as more attractive by others. For example, waitresses in red usually get higher tips than those wearing a differently colored uniform.


Considering that it draws attention, it’s easy to see why it’s so often used in warning signs. Red has to do with the body’s fight-or-flight response, so too much red leaves the person feeling not just alert, but also stressed out.

Life and Love

Symbolically, red can be linked to life and passion, as well as to bonds of romantic and familiar love. It’s often used in romantic presents, like Valentine’s Day, and to express love, for example, by giving red roses.

Variations of Red

Its variations include colors such as scarlet, crimson and others. The connotations of each variation may vary. Darker colors, like maroon or burgundy represent an action that is more restrained and sophisticated. Brighter shades, like scarlet, imply more energy and less dominance.

Positive and Negative Aspects of Red

In general, red has both positive and negative connotations. The positive aspects are that it represents love, activity, energy, attention and power. The negative aspects refer to aggression, dominance that instills fear, danger and stress. It’s a very basic and important color, but it’s one that needs to be used with moderation.

There are different shades of red that can all represent different feelings as well. Maroon has a darker blue tint mixed into the red and often denotes control and thoughtful action, where burgundy has a dark purple tint to the red and is known to be more sophisticated and serious, it is also the less energetic color out of all the reds. Crimson has very little blue in it and indicated determination to succeed but has a note to it that doesn’t upset people. Crimson can also emit sensuality. Scarlet has orange mixed into the red and gives richness and brightness. The color can promote enthusiasm and love of life. It is a fun-loving color and a little less intense then a true red.


White is the lightest color, meaning purity, innocence, and integrity.

It was worn, even from antiquity, by high priests or in very important rituals. It is still a imperative color in the marriage process, used to depict the purity of the future wife.

It is considered to represent perfection, as it is the purest and most complete color. It is the color that represents new begging and erases any trace of past actions. It is like a piece of white paper not being written yet. It leaves the mind open and free to whatever it might create in the way.

It has an equal quantity of all the colors in the spectrum. So it will contain both their positive and negative aspects. But probably the best feature of white is that it is impartial, independent and neutral towards everything.

It is said that each baby that is getting born will come into this world having the purest white, which will eventually be painted by the color given by his life experiences and choices. It enhances the reflective processes, creativity, and awakening. It is bad to use it as a cover to hide behind it because it will enlarge everything, exposing you even more.

white color psychology

The color has the property of bringing calmness, comfort, and hope. It acts like a real medicine that soothes your hurt sole, and it will give your life a sense of order and meaning, helping to de-cluttering from all the negative aspects. It will offer an inner cleansing, for your thoughts and soul, being the ultimate source of pure energy.

But too much of it can have a negative aspect of emptiness and isolation, a sterile and ignorant environment. If the majority of cultures, white means the beginning of life, in some it is used as a predominant color for funerals. Especially in the ones that do not consider death an end, but the finish of a journey, as a new one will begin immediately afterwards a person leaves this world.

White is an indicator for the end of a cycle in your life and the beginning of a new one. If you are careful enough, you might observe that you will have an attraction towards white clothes or accessories, especially in a period where you will make a significant change. You may travel to some place new, get a new job, and start a new relationship or activity. As you already know, the color is very much used in medical cabinets, as an indication for a clean and sterile environment. Although, it often gives the patients the impression that the doctor is too cold and will never relate to them, the feeling given by too much white that in this case if to sober and clinical.

Positive characteristics given by white are purity, innocence, simplicity, cleanliness, neat, open, equality, and new beginnings. The color also has a negative part, giving traits like ignorance, sterility, distant, boring, cold, empty, or critical. If used in balanced proportions it can be our savior from the dark side in times of distress. It represents a clean future and the fact that we have a change to a better beginning. It is efficient, showing an excellent organization and sense of order.


Yellow is the brightest color of the visible spectrum, and it is the most noticeable of all colors by the human eye.

It means happiness and optimism; it is the color of sun shining, or bright light and creativity. It is believed to have an influence on the left side of our brain, where deep thinking and perception dwells.

yellow color psychology and meaning

So if you need to study hard, find a solution to a tricky problem or you just need to figure something out, put something of a bright yellow near you. Perhaps you remember the picture with the bright yellow light bulb above someone’s head when a good idea pops out. It means that yellow can unclog the thinking process, helping us to become more creative, even in finding logical solutions.

It is the color of high energy, enthusiasm, hope, fun, and cheerfulness. So stop thinking that if you offer a person a large bouquet of yellow flowers it means jealousy. It will only mean a great joy and will definitely brighten the day of that person, with such beautiful yellow flowers.

A person that likes and picks the yellow color is a very communicative person, which also enjoys a challenge. He is dynamic, but also very calculated, not making any step further until a full analysis of the situation is made. But these persons are not sober at all, even if they look like scientists sometimes. They are fun, entertaining, real living clowns. It is always great to have them around since they can brighten your day and make you laugh.

Although, yellow can also induce states of anxiety because it is considered to be such a rapid moving color. Because it influences analytical thinking, a person may start to be too critical, regarding his person and others that are around as well.

Yellow is also a self-depending color, not being connected to emotional feelings. So an individual, which is already to rational and logical, may not be able to get involved at an emotional level. The color also give an elevated sense about our person and the way others see us from the outside. It feeds the ego and self-esteem.

Among the positive traits given by the yellow color are optimism, enthusiasm, confidence, originality, wisdom, analytical thinking, creativity, fun. But the color also have negative traits, of can be mentioned the following: critical, impatient, impulsive, egoist, pessimist, with complexes, cowardly, cold from the emotional point of view.

The various shades of yellow also have their benefits, or not. For instance, bright yellow is great for clearing up the mind.

A lemon yellow means a need for order in life. Citrine yellow stands for emotional instability and deceptions, as it will never take on serious responsibilities. Golden yellow, more sensitive to criticism, it represents curiosity and the attraction towards investigations. A cream yellow encourages the creation of new ideas.

But if the color is too faded it might mean lack of confidence. Dark yellow, the color of the cynic and complainer, represents the presence of melancholy, lack of love and even depression.

How to Describe a Color to a Blind Person


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